WEBSITE DESIGN & DIGITAL MARKETING PORTFOLIO
01 / INTRODUCTION
This portfolio shows the work EnLyne Co. does for small businesses in Willow Grove, PA and across Montgomery and Bucks counties. The featured project is JWD Contractors, a family-owned remodeling company. EnLyne Co. redesigned its website, improved how its remodeling services and project photos are presented, and now manages its Google Business Profile and local SEO.
The project below shows what was done and the results, so you can see what working with EnLyne Co. looks like for a contractor or other owner-operated business.
JOSEPH W. DELUCAS CONSTRUCTION & MAINTENANCE INC.
02 / FEATURED PROJECTS
Project Started: January 2026 — Ongoing Management
AFTER / UPDATED HERO
BEFORE / ORIGINAL HOMEPAGE
JWD Contractors has been serving homeowners since 1989, but its original website didn’t reflect the full range of work or experience behind the business.
We redesigned JWD Contractors’ small business website, reorganized its services, improved the presentation of real project photography, and created a consistent experience across desktop and mobile.
The result was a more professional introduction to the company, with clearer information and a direct path for homeowners to request an estimate.
From an Outdated Website to a Stronger First Impression
Client Testimonial
“Bry completely redid our website, took care of our Google listing, and helped bring in new customers. She put a lot of time into everything and made sure it was done right. I’m really happy with the results, and we’re keeping her on to continue managing everything. I’d definitely recommend her.”
— Joseph W. DeLucas, Owner of JWD Contractors
Making Every Service Easier to Explore
03 / WEBSITE DESIGN
From Basic Service Listings to Dedicated Pages
AFTER / UPDATED SERVICES SECTION
BEFORE / ORIGINAL SERVICES
BEFORE / LIMITED SERVICE INFORMATION
The original site introduced remodeling services through a small collection of photos and general descriptions, leaving much of the company’s work unexplained.
AFTER / EXPANDED SERVICE CONTENT
We expanded that content into individual service pages with detailed information, supporting project photography, and location-specific content. Kitchen remodeling, bathroom renovations, additions, and other services gained their own space, giving potential customers a clearer understanding of what JWD offers.
Showing the Work Behind Every Remodel
04 / PROJECT CONTENT
Turning Completed Jobs Into Detailed Project Features
BEHIND THE PROJECT
MORE THAN A FINISHED RESULT
We created a custom BUILD page for JWD Contractors’ Upper Moreland bathroom remodel, organizing constriction photographs, technical details, and explanations into a visually engaging layout.
The design highlights the shower waterproofing, tile installation, recessed lighting, and custom features while making the construction process easier for homeowners to understand.
Building a Library of Local Projects
05 / PORTFOLIO DEVELOPMENT
FEATURED PROJECT PAGES
Custom Project Pages & Local Visibility
02 / AMBLER ADDITION
01 / CUSTOM PAGE DESIGN
Distinct headlines and carefully arranged photographs draw attention to the most important details of each renovation.
02 / LOCAL VISIBILITY
I use real project locations, original photography, and service details to support local SEO. The Perkasie and Ambler pages give customers and search engines relevant examples of JWD’s work in those communities
01 / PERKASIE KITCHEN
06 / GOOGLE VISIBILITY & ONGOING MANAGEMENT
Google Search, Visibility, & Ongoing Management
With the redesigned website as its foundation, I explained JWD’s visibility across Google Search and Maps. The results below show the business’s online performance during the reporting period of July 2026-October 2026.
Building Visibility Beyond the Website
212
Organic Clicks
544
Profile Views
18.3K
Search Impressions
Managing JWD’s Google Presence
I manage JWD’s Google Business Profile and monitor website performance through Google Search Console. This helps me identify search trends, correct issues, and make improvements to the business’s visibility in Google Search and Maps.
Google Local Service Ads
LOCAL SERVICES ADS
16 charged leads · 13 phone inquiries · 3 messages
June 2026 – September 2026, most recent active period.
Local Service Ads build on that presence, providing another way for potential customers to connect with the business when additional projects are needed.
07 / BRAND IDENTITY & ESTABLISHING THE JWD NAME
Building a Recognizable Identity
Joseph W DeLucas Construction & Maintenance Inc. has served homeowners since 1989, buts its long legal business name wasn’t ideal for quick recognition online.
I developed JWD Contractors as a shorter, more recognizable public-facing name, giving the established business a clear identity without changing its legal name.
THE COLOR PALETTE — Chosen for the JWD brand
Deep Red
Charcoal
Light Gray
White
I chose a color palette of deep burgundy, light gray, charcoal, and white to reflect the company’s experience, professionalism, and established reputation. These colors became the foundation for the logo designs, website, and branded social media content.
THREE LOGO VARIATIONS. ONE RECOGNIZABLE BUSINESS IDENTITY.
01 / Primary Logo
I developed three logo variations, each designed for a specific purpose. The primary logo combines JWD initials with a minimal roofline graphic, while the alternate version provides flexibility across different backgrounds and applications for better visibility.
02 — Alternate Logo
03 — Social Profile Logo
Logo Application Across Social Media
01 / SOCIAL PROFILE IDENTITY
I created a simplified JWD Contractors wordmark for Instagram & Facebook profile pictures, keeping the business name readable at smaller sizes.
Designed to Be Recognized
02 / INSTAGRAM REEL BRANDING
I placed the JWD Contractors logo on project photographs throughout Instagram Reels and used the full logo on final call-to-action slides, connecting each finished project to the business.
Branding Beyond the Logo
INSTAGRAM REEL EXAMPLE
Together, the name, color palette, and logo variations give JWD Contractors a coordinated visual identity that works across its entire online presence.
Project Reels Designed to Show the Work
08 / SOCIAL MEDIA CONTENT
I design branded Instagram Reels as well as Facebook Posts or Stories for JWD Contractors using photographs of completed projects. Each Reel is arranged to showcase the finished work, highlight important details, and maintain a recognizable visual identity across the company’s social media accounts.
01 / PERKASIE KITCHEN
Making Every Project Count
A completed remodel provides more than one opportunity to reach potential customers. I develop project-specific content that puts the finished work first, communicates the value of the renovation, and directs interested homeowners toward the business.
02 / UPPER MORELAND BATHROOM
From Planning to Publishing
I build Reels around a deliberate sequence, combining full-project views with selected details to hold interest and give viewers a closer look at the craftsmanship. The supporting text and captions provide context without distracting from the work.
ONGOING CONTENT MANAGEMENT
More Than a Finished Reveal
Beyond individual Reels, I handle content planning, caption writing, location references, and publishing to keep JWD Contractors’ social media connected to its latest projects and the communities it serves.
Your Business Has a Story Worth Showing.
Whether you’re starting with a basic website or have little online presence at all, EnLyne Co. can help you build and manage the pieces needed to get your business in front of potential customers.